Authority websites or websites with high PR (PageRank), most often websites from the .gov, .edu, and .org domain sectors, play an important role when it comes to backlink building. A single link from such websites is valued as tens or even hundreds of links from no PR or low PR sites. If you manage to get at least 10 of these links that will refer back to your home page, you will see dramatic improvements in your overall site ranking.
It is usually difficult to get a link from an authority site. But the growing popularity of blogs has opened a new door for us to acquire such links with little effort. Did I forget to mention that these links can be absolutely free?
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Many schools and government agencies are trying to incorporate blogs and discussion forums into their websites. These blogs are often the same WordPress and other popular blogging platforms that we see on regular sites: the blogs with comments and little or no moderation. If only one can assign such blogs with posts that are related to the theme of one's website, the rest becomes as simple as leaving a decent comment that will be approved by the administrators.
So how do we go about finding authoritative websites that allow commenting? Let's go to Google for answers. You should know how to create somewhat advanced searches with the help of search directives or operators that we bloggers and SEO experts should definitely know about.
site: if you precede your search with this operator followed by a domain name or a partial domain name, your results will contain all pages of the given domain name
inurl: include this operator followed by a word or phrase enclosed in quotes, it will give you indexed URLs that contain that word or phrase
” “ (quotes) — enclosing a search phrase in quotes will give you an exact match for the phrase
AND, OR: If you have some phrases that you want to search for simultaneously, you can use these operators accordingly
- (exclude): the use of hyphens (or the minus sign) followed by a search term will allow you to exclude pages that contain this term.
So what do we do with these operators? We know that WordPress themes often use the same wording for particular elements. Just to name a few of the oft-repeated phrases: “post a comment”, “leave a comment”, etc. You could try googling something like this:
site:.gov inurl:blog “post a comment” OR “leave a comment”
[Interpretation: Find a page located on a .gov industry website that contains the word "blog" in the URL and one of the following phrases "post a comment" or "leave a comment" within the page content]
You can also search for .edu, .org, .com websites by replacing .gov accordingly. If you want to search for posts related to your site's topic or a single page, add your keyword or "keyphrase" to your search string.
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