What is a backlink profile? Examples of good & bad link profiles
As an analogy to the term backlink profile in SEO, you can think of a sales rep talking about sales pipeline analysis. In this case, they would try to analyze how many leads they have and their quality. A backlink profile aims to accomplish the same thing but in an SEO context. It essentially answers how many backlinks you have and what their quality is.
What is a backlink profile?
On its own, a backlink profile is a tangible concept, but it's not a useful one. However, when put into a specific context, it gives the word a better meaning and purpose. When analyzing all the backlinks on a website, your first step would be to get all of that data in one place combined, ultimately resulting in the website's backlink profile.
Likewise, when you're actively building links (for example, running a specific link building campaign), you also want to actively monitor your backlink profile. This is done to avoid creating too many similar links to a particular page on your website, which may alarm Google that you are involved in some link scheme.
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